Vikas Bagaria, a serial entrepreneur and a seasoned business man with more than 24 years of experience in setting up and successfully running businesses from scratch.

Vikas and his wife Srijana founded PeeSafe - world's fastest growing personal hygiene brand in 2013. When Srijana fell sick on one of the Road Trip and was diagnosed with Urinary Tract Infection, they came up with the the idea of a world's first Toilet Seat Sanitizer Spray.

After the initial 3 years of testing the products viability with friends, families and few markets, Pee Safe 2.0 was launched under the company Redcliffe Hygiene Pvt Ltd. with a vision to create world's finest company with innovation in Toilet hygiene, menstrual hygiene, sexual wellness & care and personal care products with educations, talking about Sex positive, body positive and gender equality.

In January 2020 PeeSafe was awarded as The Best SMB Brand of the Year by Amazon India in the presence of Jeff Bezos.

PeeSafe is now available across 110 cities in India, across 12 countries and in over 15000 stores. From a 1 product company, now boost of over 50 different products in the portfolio and sub brands like FURR, DOMINA, RAHO SAFE and POLLUTION SAFE

Beside founded and running PeeSafe full time, he helps Indian Defence, Aerospace, Power Transformer and Energy companies in Conditional based monitoring system from his company SRV Damage Prevention founded in 2002.

In 2012, the unfortunate incident of Nirbhaya rape case inspired him to start India's 1st online portal on Safety products SafetyKart.com. The company now actively involved in innovative safety products for play schools, homes and large businesses.

Vikas is an avid quizzer, loves adventure sports, long distance cycling and besides doing wild life photography he is a technology freak.

Vikas has invested in startups startups like BluSmrat, WittyFeed, Innov8, Shaadi Saga, Cutloot, GlamStudio, TripLived, among 20 others.